A dramatic shift is unfolding in market research technology. In less than a year, groundbreaking developments in generative AI have transitioned from theory to tangible applications in practice - ushering in an era of unparalleled opportunity for marketers, business leaders, and researchers alike.
As insight communities continue to buzz with excitement and apprehension about the use of AI, machine learning and Large Language Models (LLMs), the Greenbook Insight Innovation Exchange (IIEX) remains at the forefront of showcasing cutting-edge developments and emerging best practices in the industry.
At IIEX.AI, you’ll witness firsthand how generative AI is being applied by insights trailblazers, you’ll discover how renowned brands and research companies are leveraging this technology to achieve remarkable efficiencies and streamline processes, and you’ll learn how to master this powerful tool to take your own market research and consumer insights practice to new heights.
Ask critical questions and exchange eye-opening insights with brand leaders and consumer insight trailblazers.
Learn how to harness the transformative potential of AI technology and bring your market research practice into the future.
Co-creating the Future
Join a dynamic community of peers who are learning and leading the way in leveraging the power of generative AI.
Explore the latest Greenbook Articles curated to help you uncover how generative AI is making advanced analytics accessible to organizations of all sizes. Covering topics like how to avoid AI-washing in market research, employing generative AI for better B2B research results, and overcoming the hurdles of integrating AI into customer service, 'The Prompt' is your go-to resource for news and updates you need NOW about this emerging technology.
of attendees said they would recommend IIEX to a friend
of attendees gained actionable takeaways to influence more strategic decisions
of attendees said that they were satisfied with the speakers
Greenbook is proudly partnering with some of the most innovative companies to bring you IIEX.AI,